Food Service Business Plan - 3935 Words

MISSION STATEMENT â€Å"[Our name]’s priority is to provide maintain a strong commitment to healthy quality food, excellent customer service, and a relaxing ambiance. At [our name], we strive to provide Canada with a first-rate dining experience. We believe guests who dine at [our name] should leave enthused and sated, while making immediate plans to return.† â€Å"We are passionate about food! We prepare the finest cuts of meats, obtain the freshest local produce, and we have impeccable service with a cheerful environment. With award winning culinary artists, there is nowhere else you would rather be.† [Our name] has the ambition to become the fastest growing restaurant chain in Canada. We encourage strong work ethics, innovation and reward†¦show more content†¦We plan to be operational just in time for the 2010 Winter Olympics. It will be a great time and opportunity to exploit the revenue generating potential of the games to kick start our successful expansion into the west coast province. Target cities for expansion will be Vancouver, Victoria, and Whistler the epicenters for the games. Business Strategy – Middle Management â€Å"With the corporate strategy in place, once middle managers have assessed the five forces and determined what threats and opportunities exist they will be ready to select an appropriate competitive strategy† (Robbins, Coulter, Langton, 2009). Middle management will be responsible for meeting goals set out in the corporate strategy by using a competitive strategy. A competitive strategy is simply a strategy that tells us how our business will compete in its market. Our team has decided to use the differentiation strategy in order to have a competitive advantage over our competition in order to acquire more market share. By supporting our local farmers and maintaining our impeccable commitment to quality food, excellent customer service, and a relaxing atmosphere we should be able to separate over selves from the competition. By supporting our local farmers and creating good relationships we can offer our clients the freshest produce and meats available. Not only will the customers enjoy the quality and freshness it will demonstrate our commitment to the community andShow MoreRelatedE-Business Plan - Online Food Orders and Delivery Services2801 Words   |  12 PagesE-Business Plan Online Food Orders and Delivery Services MMU-MBA Group Project for BEL6084 Ââ€" Information Systems and E-Commerce Semester : May 2005 - Jul 2005 Student : OOI GHEE BENG TAN HENG LEE CHAN WENG JUN Student ID : 1051200001 1051200019 1051200028 Supervisor : Mr. T. 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