Monday, May 25, 2020

Essay on Creation verses Evolution - 1388 Words

nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;There are many beliefs about how we came to be. There is the religious belief, there is the â€Å"Big Bang† theory, and there is the belief that we evolved from lower life forms. Its hard to say exactly how life came to be and who have the right answer. A person can take one of the two views on the origin of life. Either they believe there is a creator (creationist) or they believe (evolutionist) but with a thorough examination of scientific evidence one must believe that evolution is the basis for our existence. nbsp;nbsp;nbsp;nbsp;nbsp;The idea of creation varies with each of the world’s many religions; not providing†¦show more content†¦They believe in natural selection (survival of the fittest), also known as Neo-Darwinism. They also base their judgment on ancient fossils found throughout years evolution has been around (Wysong 55). nbsp;nbsp;nbsp;nbsp;nbsp;Evolution was best explain by its main supporter, Charles Darwin. Evolution was not a new idea even in Darwins life time. The first theory was made in the 18th century when Charles Darwin’s grandfather Charles Erasmus Darwin and fellow evolutionist Comte de Buffon observed evolutionary mutations. They observed these mutations in both plants and animals. They noticed that plants and animals could pass a new characteristic onto their offspring suggesting evolution. If these mutations help the offspring to survive then the offspring will have a better chance of passing those traits down to its offspring. When this happens over a millions of years it enables nature to create many diverse life forms. (Wysong 266-267) Charles Darwin took a slightly different belief. His theory called â€Å"Darwinism† were based mostly upon the concept of natural selection and mutations; he explored the two through experimentation and recorded all information in his bo ok â€Å"The Origin of Species†, written in 1859 (Creation Science). nbsp;nbsp;nbsp;nbsp;nbsp;There are a couple of things that give good evidence to evolution. Macroevolution is not aShow MoreRelated Creationism and Public Schools Essay example960 Words   |  4 Pages Creationism and Public Schools nbsp;nbsp;nbsp;nbsp;nbsp;The issue of whether creationism should be taught in public schools, rather than evolution, is a new one. It has only been in the past fifty years that it has even been in debate. Public school science classes, when discussing the origins of life on Earth, coincided with Sunday school classes. Students learned that the Earth, universe and everything else was created in seven days, by God, as stated in the Old Testament. It was notRead MoreCreationism Vs. Creationism : Theories Based On Personal Beliefs, Religious Values, And Scientific Information951 Words   |  4 PagesThroughout history, there has never been a more debatable question than that of evolution versus creationism. Human evolution always tends to cause a heated dispute in modern society. â€Å"These conflicts between Evolution and Creationism occur when evolutionists argue that creationism is not a scientific theory because it cannot be tested by the scientific method (Sarfati Ph.D., n.d.). † Science requires a hypothesis or theory be testable and reinforced by physical evidence, but religion requiresRead MoreThe Theory Of Science And Christian Belief1345 Words   |  6 Pagesthere are claims of theistic evolution that offer a logical argument to a personal creation by the Living God. Arguments that God could take inert objects, add a dash of mutation, conceptualize and implement natural selection, and allow this to take course in His time all have the potential to be correct as stand-alones. Diane Bissen is a renowned biologist and theologian; therefore she is as capable as anyone combining these fields into the idea of theistic evolution. In digesting her rather lengthyRead MoreIslam, Science, and Evolution1370 Words   |  6 PagesSince the 1800’s, the influence of Darwin’s theory of evolution has been taken into thorough consideration and repetitively debated to whether human biological development evolved from chimpanzees through out time a long with the idea of how all life on earth came to existence. In fact, this theory has struck such a high level of controversey that it primarily became a crucial idea of intellectuality discussed within the West and around the world. Science and relegion have been the greatest factorsRead MoreThe Life Of Charles Robert Darwin s Theory Of Biological Evolution1612 Words   |  7 PagesEVOLUTION RESEARCH PAPER Bushra Alkarmi – 9th grade I. Introduction Charles Robert Darwin (born 1809; died 1882) was a British naturalist, geologist, and biologist. Darwin defined evolution as descent with modification based on the idea that species change over time giving rise to new species that share a common ancestor. In 1837-1839, Darwin proposed the theory of biological evolution by natural selection. Because resources are limited in nature, organisms with heritable traits that favor survivalRead MoreCreation or Evolution of the Earth1652 Words   |  7 Pages Was it creation or evolution? That is the question that is more popular today than ever. There are many different theories to the creation of the earth and the development of man. The big question is which one was actually true. Scientists will tell you evolution is how man was created. Creationists or Christians will tell you that creation was how man was created. Which group of people is right? There is a bill in Texas State Congress over a new proposed set of guidelines for teaching biologyRead MoreCreationism, The, And The Intelligent Designers1125 Words   |  5 PagesIs the Bible capable of supporting the idea of evolution? This is a question that tends to leave many Christians divided between science and theology. Over the years, various views have been formed in regards to this question. The Young Earth Creationists strongly oppose any mention of evolution. Old Earth Creationism is an umbrella term for the various ways in which Christians believe evolution fits into creation. Within this group are the theistic evolutionists, the progressive creationists, andRead MoreHow Can A Christian Be A Biologist? Essay1562 Words   |  7 Pagesspectacular creation. Biologists can see the perfect alignment of the universe in the creation of cells, new life, and systems that are so intricately detailed with checks and balances. For example, this can be seen in cell division or a poptosis. I can answer this question of how a Christian can be a Biologist with a quote from the book Biology Through the Eyes of Faith by Richard T. Wright that says, â€Å"The Scriptures proclaim that creation declares its maker, and that the testimony of the creation is soRead MoreThe World And The Word By Eugene Merrill, Mark Rooker And Michael Grisanti1299 Words   |  6 Pagesrelentlessly contemplated the idea of creation; how exactly was the earth created? Creationism and evolution have become progressively more controversial within the Christian body. In The World And The Word by Eugene Merrill, Mark Rooker and Michael Grisanti explains the three major positions on the creation of the universe: the theistic evolution, in which absolute evolution and natural selection occur, old-earth creationism, involving divine intervention and evolution, and young-earth creationism, consistingRead MoreThe And Evolution Between Creationism And Creationism1023 Words   |  5 Pagestime s oon. The Ohio standards for science include evolution as a core component mandating that biology teachers incorporate natural selection and the history of life on earth as part of the curriculum. One strategy, presented by the National Center for Science Education is teaching the information and the positions that are held by people as a continuum. According to Eugenie Scott, many Americans consider the controversy between creationism and evolution as existing on a dichotomous scale. This belief

Thursday, May 14, 2020

Food Service Business Plan - 3935 Words

MISSION STATEMENT â€Å"[Our name]’s priority is to provide maintain a strong commitment to healthy quality food, excellent customer service, and a relaxing ambiance. At [our name], we strive to provide Canada with a first-rate dining experience. We believe guests who dine at [our name] should leave enthused and sated, while making immediate plans to return.† â€Å"We are passionate about food! We prepare the finest cuts of meats, obtain the freshest local produce, and we have impeccable service with a cheerful environment. With award winning culinary artists, there is nowhere else you would rather be.† [Our name] has the ambition to become the fastest growing restaurant chain in Canada. We encourage strong work ethics, innovation and reward†¦show more content†¦We plan to be operational just in time for the 2010 Winter Olympics. It will be a great time and opportunity to exploit the revenue generating potential of the games to kick start our successful expansion into the west coast province. Target cities for expansion will be Vancouver, Victoria, and Whistler the epicenters for the games. Business Strategy – Middle Management â€Å"With the corporate strategy in place, once middle managers have assessed the five forces and determined what threats and opportunities exist they will be ready to select an appropriate competitive strategy† (Robbins, Coulter, Langton, 2009). Middle management will be responsible for meeting goals set out in the corporate strategy by using a competitive strategy. A competitive strategy is simply a strategy that tells us how our business will compete in its market. Our team has decided to use the differentiation strategy in order to have a competitive advantage over our competition in order to acquire more market share. By supporting our local farmers and maintaining our impeccable commitment to quality food, excellent customer service, and a relaxing atmosphere we should be able to separate over selves from the competition. By supporting our local farmers and creating good relationships we can offer our clients the freshest produce and meats available. Not only will the customers enjoy the quality and freshness it will demonstrate our commitment to the community andShow MoreRelatedE-Business Plan - Online Food Orders and Delivery Services2801 Words   |  12 PagesE-Business Plan Online Food Orders and Delivery Services MMU-MBA Group Project for BEL6084 Ââ€" Information Systems and E-Commerce Semester : May 2005 - Jul 2005 Student : OOI GHEE BENG TAN HENG LEE CHAN WENG JUN Student ID : 1051200001 1051200019 1051200028 Supervisor : Mr. T. Subramanian Contents Executive Summary 1 Management Team 2 Product Description 3 Marketing Plan 4 Operational Plan 6 Financial Plan 7 Risk Analysis 9 Future Projections 10 Executive Summary Read MoreE-Business Plan - Online Food Orders and Delivery Services2816 Words   |  12 PagesE-Business Plan Online Food Orders and Delivery Services MMU-MBA Group Project for BEL6084 Ââ€" Information Systems and E-Commerce Semester : May 2005 - Jul 2005 Student : OOI GHEE BENG TAN HENG LEE CHAN WENG JUN Student ID : 1051200001 1051200019 1051200028 Supervisor : Mr. T. Subramanian Contents Executive Summary 1 Management Team 2 Product Description 3 Marketing Plan 4 Operational Plan 6 Financial Plan 7 Risk Analysis 9 Future Projections 10 Read MoreThe Fox Den Food Park Business Plan1244 Words   |  5 PagesFox Den Food Park Business Plan: Operations Plan Mariotti and Glackin (2013) discuss operations plans for entrepreneurs. Operation plans include items such as the management team, type of business, facilities, inventory, production, Quality Assurance, recognition and mitigation of federal, state, county, and local laws. The operations plan for the Fox Den Food Park is simple and does not include inventory, manufacturing, or retail sales due to the idea that the business product is a service industryRead MoreSample Resume : Small Business Management Essay1451 Words   |  6 Pages National Diploma in Business 5 Unit 1991 SMALL BUSINESS MANAGEMENT Produce establishment plans for small business ventures Name: Lovepreet Singh: Tutor: Mandeep Kaur Course: National Diploma Business Level 5 Student Id: A8710 Table of contents Explore and articulate business vision concepts 3 Formulate and communicate an ethical framework for business operations. 5 Identify means of fostering entrepreneurshipRead MoreFast Food Is An Online Kitchen1087 Words   |  5 Pages1 Executive Summary Beyond Fast Food is an online kitchen that allows customers to make their own ingredients choices and cooking style online that is submitted to a physical location for preparation and fast pickup. It allows busy families to make healthy, fresh, customizable, and affordable meal choices right on the go for their families and reduce their overdependence on Fast-food commonly known as junk food. Our foundation is based on providing fast but healthy meals for busy families. HealthyRead MoreUnderstanding And Articulate Business Vision Concepts Essay1653 Words   |  7 Pages Small Business Management US 1991 Name:Simranjit Singh ID No:8853 Course: National Diploma in Bussines Tutor: Mandeep kaur Table of contents Index Page No. Introduction 2 Explore and articulate business vision concepts 3 Formulation and communication of an ethical framework for business operation 5 Identification of meaning of fostering entrepreneurship and innovation 6 Establish business goals and formulation ofRead MoreMarketing Plan For Asian Food Catering1270 Words   |  6 PagesPaper The business planning process is a very critical part of a business, in order for a business to be productive and successful in the end. There is no easy way to get around business planning because as a business owner you have to always use strategies that is going to work for your business and not against your business. I have always had that taste of love for Asian food and I have been to a few different events in the past through-out the United States that I have seen Asian food being cateredRead MoreKudler Fine Foods Business Strategy1390 Words   |  6 PagesBusiness Strategy – Kudler Fine Foods Alicia Walker MMPLB 502: MANAGING THE BUSINESS ENTERPRISE January 10, 2011 Joseph Bucci Business Strategy – Kudler Fine Foods As companies grow a build customers bases and increase services to meet these demands there is a need to enhance information technologies to continually â€Å"Strategic management involves major decisions, business choices and actions that chart the course of the entire enterprise† (Gomez-Mejia et al., p 156). The undertaking of strategicRead MoreEssay on Barbers Business Plan1131 Words   |  5 PagesStartup Business Plan of Top Class Cuts Business Plan of Top Class Cuts Contents Executive summary 2 Geography Location 2 Finance 3 Introduction 4 The business concept and the business model 5 Legal Form 5 Mission, aims and objectives 5 Marketing plan 6 Primary Market Research 6 Secondary Market Research 8 The 4p’s 9 Product 9 Price 9 Promotion 9 Finance plan 11 Key risk factors 12 Concluding summary and re-affirmation of commitment to the business 13 ExecutiveRead MoreJollibee Food Operation1582 Words   |  7 PagesJOLLIBEE FOOD CORPORATION Medium – Term Strategic Plan Prepared by [pic] Date 30th October, 2009 STRATEGIC PLAN FORMART Page I. Introduction 3 II. Brief Description of the Company 3 III. Mission/ Vision/ Values 4 IV. SWOT Analysis 4 V. Business Objectives 5 VI. Key Strategies 6 VII. Key Activities 6 Introduction Nowadays, the environment of business is more severe. This is a

Wednesday, May 6, 2020

The Current Structure Of Teaching - 2213 Words

*insert title here* Moriah Alexa Gonzales Dr. Patricia Maloney SOC 3336 – Sociology of Education Spring 2016 May 6, 2016 I. ABSTRACT - Will write this section after my paper is finished II. HISTORY AND CURRENT STRUCTURE The current structure of teaching seen in American schools today vary by the type of classroom a student is in. For example, there are teaching styles that shift the focus from the teacher giving the instruction and being the central figure in the classroom. The counter to this example would be the students or groups expressing individual freedom with exploring and learning. In this type of system the teacher would not be the central figure of the classroom, but instead act as a guidance figure. The exposure to different classroom settings can prove to be beneficial in facilitating learning and engagement. Dimensions of Person-Centered Classroom Management defines three types of classroom settings: person-centered classroom, teacher-centered classroom, and student-centered classroom. The first type of classroom setting is a person-centered classroom is defined by â€Å"sharing control† and â€Å"self-discipline †¦ to determine the appropriate actions needed to grow and d evelop †¦ without someone monitoring you† (Freiberg, 2009, page 100). The second is a teacher-centered classroom create a different environment and relationship between the teacher and students. In a teacher-centered classroom, â€Å"students wait for instruction, rarely takingShow MoreRelatedEssay on Multiple Means of Student Assessment878 Words   |  4 Pagesdepth and breadth of the expectations for student learning? The current tool used to determine individual student ability, and the effectiveness of schools and school districts, consists of a singular measurement assessment process. Though relatively easy to administer and evaluate, this singular assessment in my opinion does not provide an accurate representation of student knowledge and more importantly ability. Many of the current means of assessment are comprised solely of multiple-choice questionsRead MoreAlthough I Am More Inclined To Identify With Expressionism,1706 Words   |  7 Pagesexpressionism, there are benefits to the other three ideologies: current-traditional, cognitive psychology, and social-epistemic. As an English teacher, it is important to understand the benefits, as well as the liabilities, of all four of these ideologies, so that they can be fully utilized in the classroom when necessary. These next paragraphs will explore the pros and cons of the four ideologies in depth. A pre-1960s ideology, Current-traditional is a popular philosophy that many English teachersRead MorePerformance Management at the National Institute of Management, Central India Campus1248 Words   |  5 Pagesand liabilities, while also comparing the current plan to an alternative proposed by the school board of directors management committee. The resulting case study, entitled Performance Management at the National Institute of Management (Central India Campus) (A), explored the complex issue of performance management from the varying perspectives of the different stakeholders involved, including the schools teaching faculty, its senior management structure, and even ordinary students. At the heartRead MoreEnglish as a Compulsory Discipline in Arab Schools874 Words   |  3 Pages1.1.1 Introduction: Being the international language, the importance of teaching English has been developing in the EFL Arab world, and the governments of these countries introduced English into school textbooks as a compulsory discipline. In addition, EFL Arab students complete at least eight years of learning English in school upon finishing the secondary education. Therefore, due to the important role of English, it has become to many Arab academics the main focus (Al-Khatib, 2000). FurthermoreRead MoreCritical Thinking And Teaching Methods1648 Words   |  7 Pagesconsistently undermine teacher input, and implement a strict ‘teach-to-the-test† curriculum, where students are not encouraged to question the information told to them, but rather accept it and move on. Critical thinking and efficient teaching methods have been suppressed in the current U.S. educational system, and the U.S. is suffering: once one of the front runners in education, the U.S. has fallen to twenty-seventh place according to the 2012 Programme for International Student Assessment (PISA). IronicallyRead MoreConstructivist Theory Of Constructivist Learning Theory969 Words   |  4 Pagesthose experiences. For Constructivist Learning theory, there is a theorist name Jerome Bruner. Bruner’s theory on constructivism encompasses the idea of learning as an active process wherein those learning can form new ideas based on what their current knowledge is as well as their past knowledge. The four major principles of Bruner’s theory on constructivism encompass, initially, a predilection toward learning. The second is how a grouping of knowledge is able to be constructed to best be understoodRead MoreThe Transition Of The Vet1464 Words   |  6 PagesReflection 1 (Autobiographic) I have been involved with delivery within the VET sector for numerous years now and over that time I have seen many changes within the VET area and have also undergone many changes in my teaching role. When I first started teaching in the VET system, it was in an Advanced Diploma program with predominately adult learners who were looking for a career change. Being new to the competency based system and with little guidance, I needed to dig deep to gain an acceptableRead MoreSituational Language Teaching Grew Out of the Direct Method1204 Words   |  5 PagesSituational Language Teaching is a language teaching method that grew out of the Direct Method and was developed by British applied linguists Palmer and Hornby between 1930s and 1960s. By the 1950, this approach become the most accepted British approach due to its focus of vocabulary and grammar control (Faried.N.F, 2011). It was a Swiss linguist Otto Jespersen who tried to develop a more systematic and logical approach to the te aching of English than was the Direct Method so that language couldRead MoreEvaluation Of A Good Will Church1066 Words   |  5 Pagesproperly trained to study Scripture and evaluate lessons based on pre-develop curriculum, and to prepare their own lesson plans. The adult teachers are volunteers only and they are intrinsic motivated to show their creativity and being enthusing in teaching of the bible among the youth and adults. The organization focus is to evaluate the Spiritual Education program with the emphasize on the adults teachers knowledge, preparation and their delivery of the lesson. The adult teachers age range fromRead MoreThe Silenced Dialogue : Power And Pedagogy1373 Words   |  6 Pagescolor. However, it is presently clear that African-American, Latino, and Native American’s are still at a constant disadvantage, especially in education. It is no surprise that the current education system, while attempting to be liberally progressive, continues to forget the importance of different methods in teaching children of color. In the education system, students of color are made to feel unimportant and as if they cannot become the leaders their white counterparts have proven to be for so

Tuesday, May 5, 2020

Disney vs. Universal free essay sample

Every child grows up in the midst of Disney characters, animation movies, and cartoons. It is almost like the first word out of a child’s mouth is Disney. On the other hand, it is not only kids, but also adults who enjoy visiting Disney parks and riding all the rides they offer. So what has Disney done to create such a strong impression in the minds of both adults and kids? Let us take a look at the different approaches and strategies Disney uses not only to gain customer loyalty but also to retain existing customers. To begin with, in the year 1928, Walt Disney gave birth to an unforgettable character with huge black ears, memorable red shorts, and giant white-gloved hands – Mickey Mouse (Robertson, 2008). Mickey is a character people can immediately identify that has invaded our television screens for the past 80 years. Mickey has become one of the most recognizable symbols in the world, thanks to Walt Disney’s branding strategies (Suddath, 2008). Like most companies, Disney uses a variety of integrated marketing communication strategies radio, television, outdoor media, direct mail as well as online advertising and promotions. In order to maintain the magic and fantasy behind the Disney brand, the company believes that direct marketing is essential to maintain a dialogue between themselves and potential customers (Robertson, 2008). Disney has three essential â€Å"pillars† it focuses on to build its branding strategy. â€Å"One, to invest in quality content using your strongest brands; and two, leverage new platforms and technologies to deliver this product; and three, better exploit international opportunities† (Gunelius, 2007). Upon the customer’s request, DVD mail packs are sent to individual households. The DVD arrives in a jewel-incrusted case with bright illustrations stimulating individuals to tune into the wonderful world of Disney. The DVD is directed and designed in such a way that individuals become hyped up about Disneyworld as well as enticing people to watch the DVD over and over again. The clubhouse CD included in this package is a fun and educational game for children. This CD attracts young individuals as well as their parents to the Disney experience at Disney World, this essentially building on the Disney Brand (Negus Viveiros, 2006). In addition, Disney has started using another interesting branding strategy. The Brand Disney already has high consumer awareness and so instead of using characters, they have come out with a line of clothing where â€Å"what you’ll see is a comprehensive line covering everything from outerwear to hosiery and featuring the Disney logo, but no characters† (Castleman, 2004). Moreover, while competing with someone like Universal Studios, it is important for Disney to maintain a strong and dependable entrepreneurial and new product development strategy. This is crucial if they are to remain the market leaders. It is also believed that companies in their industry make up to fifty percent of their revenue due to products developed within the last five years (Robertson, 2008). A great reference for entrepreneurs within Disney is their notorious vault, which holds the company’s video releases on moratorium (Facenda, 2009). In 2007 the Disney vault was accessed and their innovators drew inspiration from some of Disney’s most loved characters, themes, and images to break into the luxury market. The line began with soaps inspired by Alice in Wonderland. After the success, Disney worked with designer Kristie Kelly who helped them create Disney’s Fairy Tale weddings. This includes weddings dresses that look like those of the characters (Facenda, 2009). The focal point behind Disney’s new product developments is that it maintains the fantasy life that comes with reading their books or watching their shows. Disney’s elaboration on their ideas by creating more than just a movie but an experience; has allowed then to create a world where families can become one with their favorite story lines. However, it is important for Disney to constantly pioneer experiences for others in order to maintain a steady following. In addition to creating experiences on screen, Disney has created a sports complex in Orlando where families can enjoy state of the art facilities. Disney also provides transportation from the theme parks to their hotels. Finally, the sporting facility has been a great expansion that has allowed Disney to prove that it is no more just about princesses. 2) Analyze how Disney used merchandising and cross-promotion to achieve success in theme parks. Disney’s brand recognition has allowed the company to effectively use merchandising and cross-promotion as a way of promoting success in other areas of its enterprise. Disney stores and merchandising represent â€Å"10% of Disney sales, but closer to 15% of its operating income† (Business Week, 2002). Even during the 2009 economic downturn, Disney found that consumers were still turning to their products because they were â€Å"looking for brands they trusted that they knew their children would be receptive to† (Retail Merchandiser, 2010). In addition, Disney has been able to instill a particular image of its brand by enabling identification and familiarization with its products and services to children from an early age. Every time a child plays with a toy or watches a Disney show, it is an advertisement for Disneyworld â€Å"The happiest place on Earth† (Robertson 2008). An example of Disney’s incredible cross-promotion and merchandising is Hanna Montana. Once the TV show became popular they came out with toys, clothing, video games and other things that brought people to Disney. ) Discuss the competition between Universal and Disney. As we all know, Disney’s biggest competition is Universal Studios. When Universal decided to build a Harry Potter theme park close to Disney, this created instant trouble for the two companies (The Corporation, 1998). In order to gain more visitors, Disney and Universal are both marketing aggressively. Due to the high costs, they know that visitors will pick either one of the parks. While looking at Disney marketing, we can say that they advertise they discounted multiday passes and resident passes. Even though it is not a huge saving, people get a cheaper price if they purchase 2 or 3 day tickets rather than 1-day tickets. Also Disney offers a discount to Florida residents but only on multiday passes. On the other hand, Universal Studios is striking back through the development and creation of rides. Because Universal is fairly new, they have been able to create rides using latest technology. Disney has now started mimicking Universal and are also constructing and renovating their rides. Finally what differentiates the two is that Disney is targeted towards a more younger audience while Universal is more for teenagers. 4) Analyze the huge success of the â€Å"Harry Potter† phenomenon. A story of a young boy who is taken away to join the wizard world, Harry Potter has become a big phenomenon all around the world taking the 3rd place in the all time bestseller list. The 1st on the list is the Bible (Brown, 2006). Children were crazy about those books and as each new book was released people gathered in hundreds outside bookstores to get their copy and read about the journey of the boy. This was surprising because it has been a very long time since children’s books were successful (Brown 2002). Even though these books were written for children, the story was so engrossing that people of all ages became addicted to it. Therefore, the books were released with two different covers. There was a colorful version for children and a basic one for adults. This was great because it grabbed more adults who felt comfortable reading it (Bloomsbury, 2012). The characters in the book became an immediate hit among the different age groups and the idea of such a different world got people more engrossed in the book. As the addiction grew, so did the Harry Potter business. The books and movies were demanded by all and thus the business was established. Universal’s creation of the Harry Potter ride is not only an extension of the business, but it has also been an amazing new product development strategy for Universal. â€Å"Many people dedicated over seven years of their lives following Harry Potter and this park allows them to be a part of it (Beahm, 2004). 5) Discuss the challenges lying ahead for Universal that takes on the â€Å"Harry Potter† brand further. It is said that Universal Studios spent approximately $265 million developing Harry Potter World (Niles, 2009). Even though Universal felt they could take advantage of the ‘Potter’ phenomenon, they might face some challenges when trying to develop that brand. To begin with, Harry Potter is already very well developed and it could be said that it is in the mature stage in its life cycle. This leaves very less room for Universal to expand their product range. As the new books kept coming out manufacturers developed every possible toy associated with Harry Potter. Now manufacturers have come out with collectible dolls of main characters, magic spell books, and different clothing items depending on your favorite haracter. Moreover, while trying to merchandise Harry Potter, there may be problems because as Harry Potter is already an established brand, people might already have all the collectibles and products. Another roadblock is that now that the Harry Potter story line is complete and all books have been realized, what new things can Universal come up with. The end of the books and movies could also mean the end of the Harry Potter Phenomenon. As the end comes closer, Harry Potter fans may move to something else, for example, Twilight. Even though it is not as big as Harry Potter, it is the next thing after it. Therefore fans may not feel connected to the storyline anymore. Also now that the Potter series has ended, the rides in Universal will become outdated because all the seven books have already been made into rides. This will cause a decline in visitors who specifically come to see Harry Potter World. Finally, as well as know we are all growing. So the fear is that the next generation will not continue the Harry Potter phenomenon. 6) Debate the potential strategies to be used by Universal as against Disney’s. To begin with, because Universal and Disney are in the same industry their marketing strategies are very similar. They both use the same integrated marketing communications, both offer accommodation near their parks, multiday passes, and many more. But, in order to become number one in Florida, Universal will have to find something special about itself that Disney does not have. Only that can make it the number one theme park. Something that Universal can do is to make Harry Potter into a real world experience, where tours are offered and the children or families are divided into four houses and each house get to go on their own adventure. But again, Disney can come back with a same strategy by dividing people into their favorite characters or shows.